SEO plays an important role in the success of your website in Coimbatore Tamilnadu India. It doesn’t matter how good your website is if your website doesn’t have visitors. So we need to follow certain guidelines while developing a website. We at PG Softwares are famous for SEO Friendly website designing in Coimbatore Tamilnadu India. If you are developing your website with us, we make sure that your website will be SEO Friendly and you don’t have to redesign your website if you want to do SEO in future.
There are certain things that needs to be done while doing Search Engine Optimization for your website. These SEO tools are basically categorized under 2 types. One type is used for doing SEO related works for the website and another type of SEO tool is used to checking the results of our website’ performance in terms of SEO. Even though there are 1000’s of SEO tools available in the internet, we have handpicked the best SEO tools which can be used to improve our website ranking in search results. Here in this article, we will be discussing about best SEO tools which are available in internet which can be used to improve your website’s ranking in search results.
Google’s Webmaster Tools
Google Webmaster Tool is the most useful and powerful SEO tool which will help to improve your website in terms of SEO aspects. You can manage multiple websites using 1 Google Webmasters account. To add a website you need to verify the ownership of the website by any one of the options provided by Google Webmasters Tool. Google Webmasters tool will give you detailed status of your website like Number of URLs submitted, Number of URLs indexed and much more. It will give you detailed insights about Search Appearance, Search traffic, Google Index Status, Crawl Status and it will give you detailed report of the issues present in the website. Apart from these, this will also provide us the information about how to improve the coding of the website etc. Google Webmasters Tool is an important tool every web designing company in Coimbatore Tamilnadu India should be aware of.
Like Google Webmasters tool, Google Analytics is an advanced SEO tool provided by Google to get detailed insights about website’s performance based on various filters. In order to link your website with Google Analytics, you need to verify the ownership of the website by selecting any one of the options which the Google Analytics tool provides. Google Analytics provide various reports to the admin like Real time website traffic, website visitor’s location, information about the page which the user visiting currently, information about audience like active users, session wise information, bounce rate and even you can find from which device (mobile or desktop) a user is visiting your website. Google Analytics also provides demographics about user’s age and gender etc. Apart from these, Google Analytics also provides information about Google AdWords like Keyword, Campaigns and search queries etc.
Google Page Speed Insights
Google.com in an Incognito Window
Incognito window is not really a SEO tool to be honest. But this plays an important role in getting the exact picture of your website’s SEO performance. If you are checking your website’s SEO Performance in normal window, the browser really knows who you are and what you need etc by collecting details of yours through browsing history and their other algorithms. So google will provide the search results in a way you want to see. By using google.com in Incognito mode your search history, browsing history is not stored by the browser. So you will get the correct search results what a normal user would get. So this method helps us in evaluating the website’s SEO performance. So the search results which you see is not the same search results other users see. So by evaluating your website SEO performance by this way doesn’t always provide you the exact picture.
Google Trends is yet another powerful SEO tool powered by Google which will provide information about how people actually search in Google which is the most powerful search engine in the world. So we can use this Google Trends tool for keyword Research. Just by searching a desired keyword in Google Trends tool you will be able to know details about Interest over time for specific keyword which you typed, interest for that keyword in your country’s sub region, list of related topics along with the keyword which you entered and list of related keywords. You can even download these reports in CSV format for your reference. You can filter these reports based on Country, Time period, Category and the type of search (image, news and youtube). Another exciting thing about Google Trends is you can even compare 2 or more keywords and you can see the reports of these keywords in the same screen with some unbelievable graphs and charts.
Google Mobile-Friendly Test
Since the Mobile Phones have started dominating the market it is necessary to have a mobile friendly website. Having a website which works only in Desktop will be a big failure considering your digital presence. Having a mobile friendly website is not enough. Your websites need to load fast for the users even if their internet connectivity is not too fast. To check the mobile friendly score of your website, you just need to type your website URL in the below link. This tool will provide a detailed report on your website in mobile phone regarding speed. By linking your website with Google Webmasters tool, this Google Mobile Friendly test tool will provide detailed report about the problem in your website regarding the mobile usability. You can even download the report from google webmasters for your reference.
Structured Data Testing Tool
Google’s Structured Data testing Tool is an advanced SEO tool which will allows you to test your structured markup of a website page directly by giving the page URL or you can copy paste the structured markup in the Code Snippet section and you can validate them. You can even see the preview of the structured markup using this tool without uploading them in the live website. This Structured Data testing tool can be used in your website only after google indexed your website. Based on the results you can make changes in your structured markup and resubmit it if you had any errors. You can validate the structured markup live without any delay.